Sales Training That Actually Sticks
Sales isn't talent. It's a skill. We'll build it.
The Close More Deals Academy turns the four-volume Playbook Series into real frameworks you can use on your very next call, plus coaching to help you apply them under pressure.
The Playbook Series
Four playbooks. One system for the whole sales conversation.
From the first cold call to the renewal conversation years later, each playbook covers one stage in depth: what to say, why it works, and how to practice it.
Six frameworks for opening a cold call and surviving the first thirty seconds, plus real reactions and how to answer them, from the pattern interrupt to the callback-worthy voicemail.
See What's Inside →Six frameworks for asking better questions and uncovering what a prospect actually needs, including the Situation-to-Stakes Ladder, the Mirror, and knowing when to use silence.
See What's Inside →Six frameworks for handling objections and closing with confidence, from Feel Felt Found to the Assumptive Close, plus how to tell a stacking objection from a real deal-breaker.
See What's Inside →Six frameworks for keeping and growing the customers you already have, including the Health Check, the Save, the Expansion Question, and the Referral Ask.
See What's Inside →All four playbooks and pocket cheat sheets are complete. Availability and bundle details coming soon.
Who This Is For
Wherever you're stuck, there's a playbook for it.
New to Sales
Get the exact frameworks and language for every stage of a conversation, without years of trial and error.
Sales Teams
Give your whole team a shared vocabulary and a consistent way to open calls, ask questions, and handle pushback.
Founders & Owners
Closing your own deals with no dedicated sales staff? Learn the frameworks fast enough to use them this week.
Experienced Reps
Sharpen a specific weak spot, whether it's objections, discovery, or holding on to renewals.
Ready to build the skill?
Start with the playbook that matches where you're stuck, or reach out to talk about coaching for you or your team.