Cold calling, discovery, objections, and retention. Coaching starts with the stage that's actually costing you deals, then works the framework until it's automatic.
The Approach
Most sales coaching stays high-level: mindset, motivation, general advice. Coaching through the Academy is different. It's built directly on the frameworks from the Close More Deals Playbook Series, so every session works on something specific and repeatable.
Whether it's one rep, a whole team, or a sales leader looking to coach their own people better, the starting point is always the same: find the exact moment in the conversation where deals are being lost, then fix that moment.
What's Covered
How It Works
We identify which of the four stages, cold call, discovery, objection, or retention, is actually costing you deals right now.
We work through the specific playbook frameworks that fix it, in language that fits how you actually talk to prospects.
Role-play, live-call feedback, and repetition, with the AI practice platform joining as a future addition to this step.
"Sales isn't a talent. It's a skill. And skills can be built, at any stage, at any level."
— Barton EbyCoaching Formats
Every engagement is scoped to the team and the gap. Reach out and we'll put together a plan and a quote that fits.
Direct coaching for an individual rep, founder, or sales leader working on a specific stage of the sales process.
Group sessions that build a shared framework and vocabulary across an entire sales team.
Helping managers coach their own reps using the same four-pillar framework, so the training sticks after we're done.
Recurring coaching and call reviews for teams who want the frameworks reinforced over time, not just once.
Tell us where deals are slipping and we'll put together a coaching plan and a quote, no pricing surprises.